Profit margin calculator

How it works

Enter the cost and the selling price (or a target margin) to see profit, margin and markup.

The formula

Profit = price − cost. Margin = profit ÷ price × 100. Markup = profit ÷ cost × 100.

Worked example

Cost 60, price 100: profit 40, margin 40 ÷ 100 = 40%, markup 40 ÷ 60 = 66.67%.

Good to know

• Margin and markup are often confused: a 50% markup is only a 33.3% margin.